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Sahul Hasan
Senior Digital Marketing Specialist specializing in e-commerce performance marketing
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About
Performance marketer with deep hands-on ownership of Google and Meta across five DTC skincare and supplement brands, operating as the sole marketer with no agency layer. Particularly strong in post-iOS 14 attribution recovery, having implemented Meta CAPI via Server-Side GTM and used that foundation to restore ROAS from under 1.5x to above 3x. Also brings agency-side breadth from managing 15+ client accounts across industries.
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Key Strengths
- Full-stack paid media ownership across five DTC eCommerce brands
- Strong Meta performance with 3.3x ROAS
- Hands-on recovery of post-iOS 14 attribution via CAPI and Server-Side GTM
- Structured creative testing and disciplined scaling methodology
- Diagnosing underperformance through tracking, creative, audience, and bidding analysis
- Recovered a supplement brand's Meta ROAS from under 1.5x back above 3x in 4-6 weeks
- Autonomous operator with direct accountability to CEOs and brand owners
- Clear client and stakeholder communication during difficult performance periods
- Operational breadth managing 15+ client accounts across industries
- Mid-market performance marketing without agency-layer support
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