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Sandy Liao
Mid-level Product Designer specializing in mobile UX, e-commerce, and conversational AI
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About
Senior product designer focused on high-polish growth/marketing creative across social and web, citing work on "Red Bean" (social app promotion) and "House to Home" (website + AI feature/shipping launch). Emphasizes scalable systems—Figma foundations/tokens + auto-layout components and modular CapCut templates—to produce high-volume, multi-format assets quickly while maintaining brand consistency and clarity.
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Key Strengths
- Built scalable Figma component system enabling bulk edits without quality drift
- Strong craft/clarity focus: hierarchy and typography to communicate value within seconds
- Modular CapCut workflow with reusable presets (timing, captions, safe-area guides) for rapid iteration
- Multi-format export/versioning for ads (vertical/square/landscape; 6s/13s/15s cuts)
- Template frameworks that balance controlled variety with brand consistency to avoid creative fatigue
- High-tempo async collaboration cadence with documented decisions (screenshots, notes, Figma comments)
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