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Sanveed Adnan Qureshi
Senior Marketing Analytics & Operations Analyst specializing in performance marketing and BI
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Paid media/demand gen marketer who owned a $50K/month multi-brand budget (five business units) across Google Ads and LinkedIn Ads. Ran structured A/B tests and made fast budget reallocations based on benchmarks (CTR/CPL/lead quality), and diagnoses performance declines via funnel and saturation analysis (frequency/overlap) to stabilize CPAs and restore volume.
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Key Strengths
- Managed $50K/month paid media budget across five business units (multi-brand portfolio)
- Platform-specific funnel strategy across Meta/TikTok (prospecting) and Google Search (high-intent capture)
- Disciplined experimentation: isolates variables, predefines budgets/time windows/success metrics to avoid false positives
- Rapid optimization based on early signal: pivoted spend after underperformance (sub-0.4% CTR, no leads) toward stronger messaging/audience
- Analytical troubleshooting of stalled performance using funnel breakdown and saturation signals (frequency/overlap) to restore CPA and volume
- Client-safe communication: ties performance to business goals, explains tradeoffs clearly, pairs insights with recommendations
- Drove 2–3x increase in quarterly lead volume via lifecycle email + LinkedIn retargeting on a $5K budget
- Strong intent- and role-based segmentation that improves engagement and reduces fatigue
- Data-driven optimization through A/B testing (e.g., +18% open rates from value-driven subject lines)
- End-to-end campaign ownership (briefing, QA, deployment, performance tracking)
- Cross-functional launch execution delivering +22% CTR lift and +15% conversion vs prior launches
- Pragmatic experimentation under constraints (prioritizes high-impact variables; validates across multiple sends)
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