Sanveed Adnan Qureshi

About

Paid media/demand gen marketer who owned a $50K/month multi-brand budget (five business units) across Google Ads and LinkedIn Ads. Ran structured A/B tests and made fast budget reallocations based on benchmarks (CTR/CPL/lead quality), and diagnoses performance declines via funnel and saturation analysis (frequency/overlap) to stabilize CPAs and restore volume.

Experience

Education

Key Strengths

• Managed $50K/month paid media budget across five business units (multi-brand portfolio)
• Platform-specific funnel strategy across Meta/TikTok (prospecting) and Google Search (high-intent capture)
• Disciplined experimentation: isolates variables, predefines budgets/time windows/success metrics to avoid false positives
• Rapid optimization based on early signal: pivoted spend after underperformance (sub-0.4% CTR, no leads) toward stronger messaging/audience
• Analytical troubleshooting of stalled performance using funnel breakdown and saturation signals (frequency/overlap) to restore CPA and volume
• Client-safe communication: ties performance to business goals, explains tradeoffs clearly, pairs insights with recommendations
• Drove 2–3x increase in quarterly lead volume via lifecycle email + LinkedIn retargeting on a $5K budget
• Strong intent- and role-based segmentation that improves engagement and reduces fatigue
• Data-driven optimization through A/B testing (e.g., +18% open rates from value-driven subject lines)
• End-to-end campaign ownership (briefing, QA, deployment, performance tracking)
• Cross-functional launch execution delivering +22% CTR lift and +15% conversion vs prior launches
• Pragmatic experimentation under constraints (prioritizes high-impact variables; validates across multiple sends)