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Sasan Mirtorabi
Executive E-commerce & Growth Leader specializing in Amazon and DTC
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About
Growth creative marketer at Ampure focused on paid efficiency for portable EV chargers; ran a controlled Meta creative test reframing spec-heavy messaging into real-world EV use cases, delivering ~22% lower CPA and ~28% higher ROAS. Operates with a modular, rapid-iteration creative system across Meta/TikTok/YouTube and provides tight, performance-driven briefs to creators/editors.
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Key Strengths
- End-to-end ownership of growth-creative experiments with measurable impact
- Designed controlled Meta creative test holding targeting/budget/LP constant
- Drove ~22% CPA reduction, ~28% ROAS increase, and ~15% CTR lift via creative reframing
- Strong diagnostic approach translating funnel signals (drop-off, CTR vs CPA) into creative changes
- Builds rapid-iteration modular ad systems (hooks/bodies/CTAs/offers) to move fast without reshoots
- Clear, performance-informed creative direction to creators/editors to reduce rework and improve retention/conversion
- Structured weekly prioritization across channels using impact/effort and kill-or-scale rules
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