Executive E-commerce & Growth Leader specializing in Amazon and DTC
Monrovia, CAHead of E-Commerce & Marketplace18 years experienceExecutiveE-commerceRetailConsumer Packaged Goods (CPG)
ScreenedIdentity Verified
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About
Growth creative marketer at Ampure focused on paid efficiency for portable EV chargers; ran a controlled Meta creative test reframing spec-heavy messaging into real-world EV use cases, delivering ~22% lower CPA and ~28% higher ROAS. Operates with a modular, rapid-iteration creative system across Meta/TikTok/YouTube and provides tight, performance-driven briefs to creators/editors.
Experience
Head of E-Commerce & MarketplaceAmpure Charging Systems Inc.
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Email Marketing SpecialistFMG Inc.
Market Research AnalystVivendi Games
Key Strengths
End-to-end ownership of growth-creative experiments with measurable impact
Designed controlled Meta creative test holding targeting/budget/LP constant
Drove ~22% CPA reduction, ~28% ROAS increase, and ~15% CTR lift via creative reframing
Strong diagnostic approach translating funnel signals (drop-off, CTR vs CPA) into creative changes
Builds rapid-iteration modular ad systems (hooks/bodies/CTAs/offers) to move fast without reshoots
Clear, performance-informed creative direction to creators/editors to reduce rework and improve retention/conversion
Structured weekly prioritization across channels using impact/effort and kill-or-scale rules
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