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Steven Dewey
Director-level sales leader specializing in OEM, aftermarket, and industrial equipment markets
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About
Public-sector sales leader in emergency vehicle and municipal fleet equipment who drove $90M in combined incremental growth across SoundOff Signal and Buyers Products. Stands out for winning entrenched government accounts through product-led displacement strategies, disciplined KPI/CRM management, and persistence in long-cycle agency sales, including converting Houston PD from a longtime competitor.
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Key Strengths
- $20M incremental revenue in 2 years at SoundOff Signal
- $70M incremental growth over 5 years at Buyers Products
- National/large-territory public sector sales leadership
- Government fleet penetration strategy
- Competitive takeaways from incumbent suppliers
- Data-driven agency and region prioritization
- High-value public sector deal development
- Persistence in long-cycle government sales
- Cross-functional sales team leadership across regional and district roles
- KPI-driven performance management
- CRM and pipeline discipline
- Recovery planning against delayed product launches
- Retention and expansion through test-and-evaluation programs
- Strong stakeholder selling with fleet and command leadership
Reference Highlights
- led East Coast OEM and aftermarket direct sales organizations
- instrumental in establishing preseason booking strategies
- secured millions in committed revenue before production
- developed annual commercial strategies
- proactive pipeline builder
- recognized by management for driving results
- consistently achieved or exceeded revenue targets
- helped team navigate inventory, pricing, and operational challenges
- adapted team focus to offset seasonal demand weakness
- methodical approach to complex sales cycles
- turned procurement compliance into competitive advantage
- structured a 3-year phased delivery deal to meet budget constraints
- strong rigor around sales and customer data
- embedded CRM and demand attribution across the organization
- approachable people leader
- led by example
- willing to roll up sleeves and help team
- fair in addressing underperformance
- developed improvement plans to help underperformers succeed
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