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Sufyan Shaikh
Director of Growth Marketing specializing in multi-channel acquisition and attribution
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About
Growth and partnerships leader spanning creator ecosystem and B2B SaaS GTM. Drove measurable revenue outcomes by combining performance-based creator deals (including whitelisting/retargeting and geo lift testing) with a repeatable demand engine using Google Search, LinkedIn ABM, AI-personalized outbound, and HubSpot automation—scaling MRR from $15K to $110K and lifting trial-to-paid conversion from ~3.4% to ~9% via persona-based onboarding.
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Key Strengths
- Closed creator partnerships using performance-based structures (tracked links, promo codes, usage rights)
- Data-driven creator acquisition strategy tied to ticket sales outcomes (CPA, conversion rate, incremental sales, geo lift)
- Built network-driven growth loops (webinars, partner distribution, retargeting) to generate enterprise pipeline
- Scaled MRR from $15K to $110K and increased qualified pipeline ~40% (Borderless AI)
- Reduced CAC by ~30% through intent-based paid search, LinkedIn ABM, and HubSpot automation
- Designed persona-based onboarding experiment lifting trial-to-paid conversion from ~3.4% to ~9% (GEOS)
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