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TOLUWANI ALAKABA

Mid-level Digital Marketing & Social Media Strategist specializing in multi-platform growth

Kamloops, BCPurchase Decision & Consumer Behavior Analytics Extern8 years experienceMid-LevelDigital MarketingAdvertisingMedia & Entertainment
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About

Creator-led growth and digital marketing professional with experience as a media team lead and agency-side marketer (Furst spark), sourcing and negotiating creator partnerships for events, fintech apps, and lifestyle subscription launches. Runs data-driven, cross-platform campaigns (Instagram, TikTok, YouTube Shorts, Twitter/X) with trackable links and rapid optimization; reports doubling engagement rate in a fintech acquisition experiment and driving repeat creator collaborations.

Experience

Purchase Decision & Consumer Behavior Analytics ExternExtern - Beats by Dre
Digital Marketing & Campaign Content SpecialistFiverr
Digital Marketing Intern / Social Media ManagerFurst Spark
Creative & Media Team LeadHarvesters Company, University of Lagos

Education

Thompson Rivers Universityassociate, Computer Science (2025)

Key Strengths

  • End-to-end creator partnership execution (sourcing → negotiation → measurement)
  • Data-driven acquisition loops using trackable links and KPI-based optimization
  • Cross-platform short-form campaign strategy (Instagram, TikTok, YouTube Shorts, Twitter/X)
  • Audience/intent alignment to select creators and shape messaging
  • Negotiates clear deliverables and success metrics using historical performance data
  • Uses personal creator network to accelerate onboarding and enable repeat collaborations
  • Improved campaign performance through rapid iteration (reported doubling engagement rate)
  • Incorporates qualitative audience feedback to inform product/app improvements

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TOLUWANI already has a relationship with Reval, so a warm intro from us gets a much better response than cold outreach.

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Contact

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Languages

English

Skills

Digital MarketingSocial Media StrategySocial Media ManagementDigital Campaign PlanningContent StrategySEOSEO OptimizationEmail MarketingInfluencer MarketingUGC MarketingBrand PositioningCommunity ManagementFunnel StrategyCustomer Journey MappingA/B Testing