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Ali Akbarpour
Mid-level Performance Marketing & Analytics professional specializing in PPC lead generation
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About
Performance marketer centered on Google Ads lead generation, with hands-on experience across Google, Meta, and LSA. They stand out for a disciplined testing approach, practical troubleshooting across tracking and landing pages, and strong operational rigor through MCC dashboards, custom alerts, and bidding-strategy adjustments when campaign performance stalls. Contract/freelance work is strongly preferred.
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Key Strengths
- Performance marketing focused on lead generation
- Structured Google Ads optimization using CPL, conversion rate, conversions, ROAS, and impression share
- Methodical testing framework with one variable at a time
- Uses conversion thresholds of 20-30 per variant before judging tests
- Strong keyword and search term analysis for pruning and match type decisions
- Landing page troubleshooting and CRO awareness
- Adaptive bidding strategy management during major campaign changes
- Builds MCC-level monitoring dashboards and automated alerts
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