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Chris Deringer
Executive Marketing & Growth Leader specializing in SaaS and automotive digital marketing
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About
Growth-stage operator/CMO who helped scale DealerOn from 12 people and $1M to 800 people and $125M, building SEO/digital ads products, client success operations, and multi-source performance dashboards. Led a thought-leadership marketing engine with Google/Facebook partnerships and implemented Salesforce-based acquisition campaigns; experience optimizing onboarding and retention across different customer segments (auto dealers, law firms, home services).
Experience
Education
Key Strengths
- Scaled DealerOn from 12 employees/$1M to 800 employees/$125M as CMO
- Built SEO and digital advertising products and support organizations
- Designed and implemented multi-source client performance reporting dashboards (GA/AdWords/Facebook + other sources)
- Built structured client communication systems (monthly call structures, reporting cadence)
- Built Salesforce campaign motions integrating email/phone/digital to drive prospect engagement and SQLs
- Created thought-leadership engine (weekly webinars, weekly blog posts, learning sessions) with Google/Facebook partnerships
- Improved onboarding by aligning process/resources to distinct customer segments, increasing satisfaction, revenue, and retention
- Data + frontline feedback approach to diagnosing inefficiencies; uses benchmarks, KPI validation, and root-cause analysis
- Mentored and upskilled leaders via formal certifications and internal trainings (Google Analytics/AdWords)
- Developed early-stage client success KPI/ROI measurement approach to generate case studies and references that accelerate sales
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