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Ann Chua
Director-level Casino Marketing & Loyalty Program Leader
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About
CRM/lifecycle marketer with experience reactivating inactive members in a gaming/loyalty context, using RFM-style segmentation and multi-channel journeys (email plus host phone outreach). Demonstrated measurable lift (20% reactivation/engagement) and optimization through A/B testing of incentive strategy, while coordinating closely with Creative, Operations, and Compliance during major campaigns.
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Key Strengths
- Drove 20% increase in reactivated members and engagement via segmented lifecycle journey
- Data-driven segmentation using recency, frequency, and average spend/value
- A/B testing of incentive amount vs. frequency to optimize revenue and loyalty
- Cross-functional execution across Creative, Operations, Analytics, Finance, and Compliance
- Built multi-channel reactivation approach (email + host phone calls) with personalized, time-limited offers
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