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Arjun Dev
Senior Game Designer specializing in F2P mobile systems, live ops, and game economy
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About
Game economy/product designer with hands-on experience tuning F2P word/puzzle games (Crossword Jam, Word Trip). Introduced internal currencies and wallet-based reward personalization to control coin inflation and protect IAP/rewarded ads performance, backed by Google Sheets modeling, cohort analysis, and competitor benchmarking (Royal Match, Wordscapes). Based in Santa Clara, CA and prefers remote work with occasional travel.
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Key Strengths
- End-to-end ownership of quest-based economy systems (daily/lifetime quests) with sources/sinks balancing
- Designed and introduced an internal token currency to reduce primary currency inflation while preserving player-perceived reward value
- Built Google Sheets economy models to map objectives-to-effort, forecast token/coin outcomes by cohort, and drive tuning/personalization decisions
- Data-driven tuning across multiple iterations using KPIs (IAP/DAU, rewarded ads/DAU, hints per puzzle, coins per puzzle, wallet balance) and identifying unintended economy side effects
- Competitor benchmarking to inform economy structure and reward ranges
- Retention-minded mitigation strategies (achievement-focused UX improvements; wallet-based reward personalization)
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