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Arjun Dev - Game Designer in Bangalore, India

Arjun Dev

Senior Game Designer specializing in F2P mobile systems, live ops, and game economy

PlaySimple GamesNational Institute of DesignBangalore, India10 Years ExperienceSenior LevelWorks Remote

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About

Game economy/product designer with hands-on experience tuning F2P word/puzzle games (Crossword Jam, Word Trip). Introduced internal currencies and wallet-based reward personalization to control coin inflation and protect IAP/rewarded ads performance, backed by Google Sheets modeling, cohort analysis, and competitor benchmarking (Royal Match, Wordscapes). Based in Santa Clara, CA and prefers remote work with occasional travel.

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Key Strengths

  • End-to-end ownership of quest-based economy systems (daily/lifetime quests) with sources/sinks balancing
  • Designed and introduced an internal token currency to reduce primary currency inflation while preserving player-perceived reward value
  • Built Google Sheets economy models to map objectives-to-effort, forecast token/coin outcomes by cohort, and drive tuning/personalization decisions
  • Data-driven tuning across multiple iterations using KPIs (IAP/DAU, rewarded ads/DAU, hints per puzzle, coins per puzzle, wallet balance) and identifying unintended economy side effects
  • Competitor benchmarking to inform economy structure and reward ranges
  • Retention-minded mitigation strategies (achievement-focused UX improvements; wallet-based reward personalization)

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Experience

Game DesignerPlaySimple Games · May 2020 – Oct 2025
Game ArtistNukebox Studios · Jul 2017 – Mar 2019
Concept ArtistZVKY Design Studio · Feb 2017 – Jul 2017
Freelance ArtistVarious Clients · May 2012 – Jan 2015freelance

Education

National Institute of Designmaster, Game Design (2020)
Karnataka Chitrakala Parishathbachelor, Visual Arts (Painting) (2012)

Awards

  • Google Choice Award (Food Truck Chef)

Skills

A/B TestingBlenderChatGPTClaudeConfluenceCross-Functional CollaborationC#FigmaJiraMicrosoft ExcelScrumUnityAgile MethodologiesAI-Assisted Content GenerationAI-Assisted Puzzle Generation

Languages

English

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Arjun DevSenior Game Designer specializing in F2P mobile systems, live ops, and game economy