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Ashikin Rahman Ashik
Mid-level Ad Operations Specialist in programmatic and platform-based digital advertising
Dhaka, BangladeshExecutive Of Ad Operation4 years experienceMid-LevelAdvertising TechnologyDigital MarketingEducation
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About
Performance marketer focused on DTC subscription eCommerce in the wellness space, personally owning a $80K–$120K/month paid media budget across Meta, Google (Search/Shopping/YouTube) and TikTok. Known for high-velocity creative testing and disciplined incremental scaling (marginal CPA), delivering improved MER (2.6→3.4), lower blended CAC (-18%), and higher subscription attach (+22%) with ~45-day payback.
Experience
Executive Of Ad OperationSEBPO
TrainerNational Youth & Technical Training Center
Education
Bangladesh Islami Universitybachelor, Finance (2020)
Mohanagar Ideal Collegehigh_school, Business Studies (2014)
Key Strengths
- Owned and scaled a $80K–$120K/month DTC subscription account across Meta, Google (Search/Shopping/YouTube) and TikTok
- Improved MER from 2.6 to 3.4 while scaling spend; reduced blended CAC by 18%
- Drove Meta CPA down 25% primarily through creative iteration and testing velocity (6–10+ new creatives/week)
- Increased subscription attach rate by 22% and achieved ~45-day payback period
- Strong full-funnel platform role definition and budget allocation discipline (incremental spend via marginal CPA, not blended)
- Rigorous experimentation approach (one hypothesis/one variable, minimum data thresholds, repeatability checks to avoid false positives)
- Structured troubleshooting of performance declines (tracking/infra checks, funnel decomposition, creative fatigue diagnosis, stabilization + re-scale plan)
- Client-safe performance communication (business-first framing, explicit tradeoffs/guardrails, trend-based interpretation)
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