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Ayushi Das
Mid-level Product Designer specializing in AI/ML, blockchain, and enterprise platforms
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About
Product/UX designer with experience building an end-to-end AI campaign/session platform that converted an engineer-led, code-heavy workflow into a self-serve marketer product using a target/act/schedule interaction model, progressive disclosure, and real-time previews. Also redesigned monitoring for Informatica’s enterprise data platform after field research with data engineers, shifting the UI toward lifecycle views and failure-state observability.
Experience
Education
Key Strengths
- End-to-end design of complex AI-driven self-serve platforms
- Translating code-heavy/technical workflows into marketer-friendly UX via progressive disclosure and strong defaults
- Designing clear stateful interaction models aligned to user mental models (e.g., target/act/schedule)
- Prototyping to validate edge cases, timing/state changes, and AI behavior; using testing to drive major flow changes
- Strong cross-functional collaboration with engineers on data models, states, and component-system constraints
- Field research depth (shadowing on-call, observing live troubleshooting) and synthesis into journey maps/mental models
- Shifting enterprise UX from task-level controls to system-level observability based on user insights
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