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Barbara Soto
Director-level Marketing & Communications and Tennis Program Leader specializing in multicultural outreach
Resort Lifestyle CommunitiesTennessee Tech UniversityLake Worth, FL25 Years ExperienceDirector Level
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Experience
Lifestyle DirectorResort Lifestyle Communities · Jun 2025 – Present
Assistant to DirectorIndian Springs CC - Del Potro Academy · Sep 2024 – Jun 2025
Head of Tennis and Community Coordinator DirectorDM Tennis Performance at Mission Bay · Mar 2021 – Jun 2022
Public Relations - Business Development and AdvertisingDehra Miotke, LLC · Sep 2010 – Sep 2021
Public Relations /Multicultural Marketing, Hispanic Segmentation-Business Developmentapi(+) · Nov 2005 – Sep 2010
Marketing/Hispanic, Caribbean - Bilingual Technical WriterOscor, Inc. · Feb 2004 – Feb 2005
Public Relations and Advertising ManagerInitial Interiors, Inc. · Apr 2001 – Dec 2003
Diversity Marketing/Hispanic Sector and Event CoordinatorPerdue Farms, Inc. · Feb 2000 – Mar 2001
Tennis Break Director and InstructorTennis Break · Jan 2010 – Jan 2011
Public RelationsRaymond James Courier's Kids, First Serve Program · Jan 2008 – Jan 2009
Recruiter and Kids, Juniors & Adults Tennis DirectorParks and Recreation Cookeville, TN · Jan 1998 – Jan 2001
Tennis CampFurman University Tennis Camp · Jan 1997 – Jan 1998
Want to connect with Barbara? We'll make a personal introduction.
Education
Tennessee Tech Universitybachelor, English Journalism (concentration in Public Relations); Minor: International Business Administration and Marketing Segmentation/Diversity Sectors (2001)
Awards
Skills
Business developmentLead generationData analysisVendor managementBudget managementRecruitingMicrosoft OfficeAdobe IllustratorAdobe PhotoshopHTMLMarketingMulticultural marketingHispanic segmentationPublic relationsMedia relations
Languages
EnglishSpanishGermanFrenchItalian
Certifications
PTR Certification
Memberships
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