Barry Cregan

About

Senior Business Strategist (Robotproof) who effectively operated in a Chief-of-Staff-like capacity for both internal executives and Samsung’s President/CMO/Head of Strategy, running multi-workstream initiatives across strategy, marketing, and VR product/engineering. Built KPI/OKR dashboards and executive briefing rhythms to accelerate decisions and delivered an 8% sales lift via a targeted regional strategy pilot that included localized assets, an incentivized sales program, and a bespoke VR training tool.

Experience

Education

Key Strengths

• Led multi-workstream, cross-functional engagement spanning strategy, marketing, product/VR engineering, and client executives
• Built executive alignment mechanisms (bi-weekly exec previews, quantified upside/KPIs, early approvals)
• Created KPI/OKR trackers and weekly metric dashboards from scratch to improve executive visibility and decision-making
• Established operating cadence with weekly checkpoints, ownership, timelines, and risk dashboards
• Delivered measurable commercial impact: 8% sales lift from targeted regional strategy pilot
• Trusted advisor handling proprietary executive information with strict need-to-know discipline and security protocols
• Balanced strategic planning (GTM, KPI frameworks) with day-to-day operations via structured workplans and tracking systems