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Barry Cregan
Senior Business Strategist specializing in consulting, GTM, and financial analysis
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About
Senior Business Strategist (Robotproof) who effectively operated in a Chief-of-Staff-like capacity for both internal executives and Samsung’s President/CMO/Head of Strategy, running multi-workstream initiatives across strategy, marketing, and VR product/engineering. Built KPI/OKR dashboards and executive briefing rhythms to accelerate decisions and delivered an 8% sales lift via a targeted regional strategy pilot that included localized assets, an incentivized sales program, and a bespoke VR training tool.
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Key Strengths
- Led multi-workstream, cross-functional engagement spanning strategy, marketing, product/VR engineering, and client executives
- Built executive alignment mechanisms (bi-weekly exec previews, quantified upside/KPIs, early approvals)
- Created KPI/OKR trackers and weekly metric dashboards from scratch to improve executive visibility and decision-making
- Established operating cadence with weekly checkpoints, ownership, timelines, and risk dashboards
- Delivered measurable commercial impact: 8% sales lift from targeted regional strategy pilot
- Trusted advisor handling proprietary executive information with strict need-to-know discipline and security protocols
- Balanced strategic planning (GTM, KPI frameworks) with day-to-day operations via structured workplans and tracking systems
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