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Brittny Belnavis
Mid-level Digital Marketing Specialist specializing in lifecycle email and paid search
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About
Lifecycle and growth marketer with partnership experience at Kobo Rakuten, including co-marketing promotions with ebook/anime authors measured via CTR and conversions. Has led GTM user-acquisition initiatives across paid media partnerships and lifecycle marketing, using CAC/LTV/retention to optimize campaigns and referral incentive loops, and leverages a personal network to accelerate pilots and reduce sales-cycle time.
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Key Strengths
- Partnership development with clear shared-goal alignment and success definitions (volume/visibility/revenue)
- Data-driven lifecycle/email marketing optimization via A/B testing
- GTM execution across paid acquisition, partnerships, and lifecycle channels measured by CAC, conversion rate, LTV, and revenue
- Designing and optimizing referral-based acquisition loops using CAC/conversion/retention and drop-off analysis
- Leveraging warm introductions to shorten sales cycles and launch pilots quickly
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