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David Lebrun
Director-level Digital Marketing & eCommerce leader specializing in Shopify growth
Quebec, CanadaDigital Marketing Director14 years experienceDirectorDigital MarketingE-commerceConsumer Electronics
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About
Influencer/creator partnerships and growth marketer with 4 years at Desenio building a performance-rated creator roster and negotiating long-term collaborations. Led GTM for Hubble Connected’s Hubble the Bear using a full-funnel, multi-channel approach (Meta/Google retargeting, email, affiliates), beating pre-order targets by 80% and converting 75% of buyers into paid app subscribers.
Experience
Digital Marketing DirectorHubble Connected
Influencer Marketing ManagerDesenio Group
Founder & Affiliate Marketing ManagerIndependent Website
Digital Marketing & Web ManagerBaghunter
Key Strengths
- 4 years managing influencer partnerships (Desenio) across Instagram/TikTok
- Negotiates creator fees based on follower/engagement vs budget; secures lower-fee collaborations via long-term partnership positioning
- Built and maintained a rated creator database using traffic/sales performance to scale repeatable collaborations
- Led multi-channel GTM for Hubble Connected 'Hubble the Bear' (paid ads, influencers, SEO, email) exceeding pre-order expectations by 80%
- Converted 75% of product buyers into paid mobile app subscribers (MRR growth) via email list nurturing
- Designed and executed a full-funnel acquisition/retargeting loop across Meta, Google, social, email, and affiliates
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