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Aaron Yaspan
Senior Marketing Manager specializing in digital marketing, PPC/SEO, and multi-channel campaigns
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About
Brand and growth marketer with experience refining Unibail-Rodamco-Westfield’s brand across 62+ mall locations, using family-focused event programming to increase attendance and tracking results via ticket sales and website sign-ins. Brings 15 years in the entertainment/music/creator ecosystem, including artist representation and label deal experience, and applies that partnership mindset to multi-channel campaigns (owned web + third-party sites) and SEO-driven acquisition.
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Key Strengths
- Refined and maintained brand consistency across 62+ Unibail-Rodamco-Westfield locations
- Drove increased mall attendance through family-friendly branded events
- Used quantifiable event metrics (tickets sold, website sign-in attendance) to measure performance
- Scaled acquisition using website and SEO technical ratings
- Executed multi-channel growth via owned website plus third-party/partner websites and compared results across channels
- 15 years experience in entertainment/music/creator ecosystem, including representing artists for label deals
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