Derrick Kwa

“Performance marketer specializing in high-spend search and multi-platform paid media (Google Ads, Bing, Meta, TikTok), with a standout case doubling WinkBeds monthly revenue from $1M to $2M while materially improving ROAS on both Google and Bing. Strong in rigorous experimentation (Google Ads Experiments), campaign consolidation to eliminate overlap, and tracking/brand protection—successfully identifying and stopping affiliate ad hijacking that caused a conversion drop.”

PAVEL A ASPIAZU

Screened

Senior Paid Media (SEM/PPC) Manager specializing in Google Ads and Meta performance marketing

McLean, VA26y exp

“Paid media performance marketer with agency experience owning a high-spend account for ArcPoint Labs, running multi-channel Google Ads (search/display) and Meta campaigns to drive medical testing appointments and sales. Reported lifting ROAS from ~2x to ~6–7x within ~18 months while supporting expansion from 30 to 60 U.S. locations, using disciplined attribution, constant A/B testing, and structured campaign health audits.”

Maria Fernanda Andrade

Screened

Senior Performance Marketing Specialist specializing in global paid media

Berlin, Germany9y exp

“Contract/freelance paid media specialist who personally managed a high-spend ($50K–$80K/month) ecommerce cycling brand across Meta and Google. Drove measurable gains including ROAS improvement (~3.2 to ~5.2), ~$330K+ tracked revenue on an ~$80K peak-month spend, and ~20% CPA reduction through structured creative/audience testing, feed optimization, and profitability-focused campaign management.”