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PAVEL A ASPIAZU
Senior Paid Media (SEM/PPC) Manager specializing in Google Ads and Meta performance marketing
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Paid media performance marketer with agency experience owning a high-spend account for ArcPoint Labs, running multi-channel Google Ads (search/display) and Meta campaigns to drive medical testing appointments and sales. Reported lifting ROAS from ~2x to ~6–7x within ~18 months while supporting expansion from 30 to 60 U.S. locations, using disciplined attribution, constant A/B testing, and structured campaign health audits.
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Key Strengths
- Improved ROAS from ~2x to ~6–7x over ~18 months
- Drove expansion from 30 to 60 brick-and-mortar locations (ArcPoint Labs)
- Built and executed multi-channel full-funnel strategy across Google Ads and Facebook
- Conversion-focused optimization around appointments, qualified leads, and CPA
- Disciplined, variable-isolation A/B testing approach (baseline then test one variable at a time)
- Structured performance recovery process (health checks + segmentation/targeting/ads/bidding adjustments)
- Client-safe communication via recurring check-ins and clear presentation decks
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