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Dhvani Pranav Shah

Junior Product Designer and UX Engineer specializing in AI-native digital products

CoCreateArizona State UniversitySan Francisco, CA2 Years ExperienceJunior LevelWorks On-Site

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About

Startup product designer with a CS background who operates at the intersection of UX, product strategy, and implementation. They have owned 0-to-1 design systems, led a research-backed pivot of Fluffle from a solo job tracker to a multiplayer productivity app, and specialize in trust-building UX for AI-native products while working closely enough with engineers to influence production quality.

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Key Strengths

  • Owned end-to-end product design from research through post-launch iteration
  • Sole designer who built full design systems from 0 to 1
  • Strong design-engineering collaboration with technical fluency
  • User-centered onboarding redesign that improved group formation and retention
  • Pre-launch research using moderated usability testing and think-aloud observation
  • Structured Figma workflow that reduced engineering back-and-forth
  • Designed trust-building AI interfaces that increased usage of AI recommendations
  • Proactively identified and drove a product pivot from solo tracker to multiplayer productivity app
  • Synthesized large-scale community feedback from 2,000+ Discord messages
  • Shipped quickly in startup environments with MVP prioritization
  • Supported products reaching 50+ early signups and 100+ active users
  • Balanced polish vs. speed effectively in early-stage product development

Reference Highlights

Moderately Recommended
  • proactive
  • engaged in project progress
  • reliable in delivering foundational insights
  • reduced early-stage ambiguity
  • data-driven approach
  • attention to detail
  • high-quality personas and wireframes
  • strong product judgment
  • ability to simplify complex concepts
  • intuitive UX thinking
  • low-ego collaborator
  • strong cross-functional partner
  • anticipates team needs
  • leadership in ICP definition
  • initiative without waiting for instructions

Dhvani's references speak for themselves. Let us connect you.

Experience

Product Designer & Design TechnologistCoCreate · Jun 2025 – Present
Lead Product Designer & Design TechnologistDeepVista AI · Jun 2025 – Sep 2025
UX Developer and Communications AideHumanities Lab - ASU · Sep 2024 – May 2025
Product and UX Design InternJiffy.ai · Jan 2023 – Apr 2023internship

Education

Arizona State Universitymaster, User Experience (2025)
PES Universitybachelor, Computer Science (2023)

Awards

  • Women Techmaker Engineering Fellow - Google

Languages

English

Certifications

Google UI/UX Course on Coursera

Publications

1 publication

Natural Language ProcessingCollaborative FilteringRecommendation SystemsMachine Learning

Memberships

  • IEEE

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Dhvani Pranav ShahJunior Product Designer and UX Engineer specializing in AI-native digital products