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Edward Pelegrino
Senior Ad Campaign Manager specializing in digital ad operations and multi-platform campaign optimization
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Edward already has a relationship with Reval, so a warm intro from us gets a much better response than cold outreach.
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About
Paid media and programmatic marketer who has owned $50K+/month accounts for collegiate recruiting, running large volumes of campaigns across display, search, audio, and CTV using Simpli.fi and Google Ad Manager. Notable for hands-on optimization through geo/targeting and dayparting changes—e.g., repositioning a restaurant lunch campaign to drive sell-outs by adjusting ad timing and targeting higher-value audiences.
Experience
Key Strengths
- Managed high-volume, high-spend paid media with hundreds of campaigns per month
- Cross-channel media execution across display, search, audio, and CTV for lead generation
- Practical testing approach: A/B creative testing plus frequent geo/targeting iteration
- Strong optimization instincts using timing and audience refinements to restore performance
- Demonstrated outcome focus (leads, calls, sales) over proxy metrics
- Client-safe communication style emphasizing clear interpretation of data via phone calls
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