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Edward Pelegrino

Senior Ad Campaign Manager specializing in digital ad operations and multi-platform campaign optimization

GannettSouthwest Oakland Vocational Education CenterFort Myers, Florida24 Years ExperienceSenior Level

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About

Paid media and programmatic marketer who has owned $50K+/month accounts for collegiate recruiting, running large volumes of campaigns across display, search, audio, and CTV using Simpli.fi and Google Ad Manager. Notable for hands-on optimization through geo/targeting and dayparting changes—e.g., repositioning a restaurant lunch campaign to drive sell-outs by adjusting ad timing and targeting higher-value audiences.

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Key Strengths

  • Managed high-volume, high-spend paid media with hundreds of campaigns per month
  • Cross-channel media execution across display, search, audio, and CTV for lead generation
  • Practical testing approach: A/B creative testing plus frequent geo/targeting iteration
  • Strong optimization instincts using timing and audience refinements to restore performance
  • Demonstrated outcome focus (leads, calls, sales) over proxy metrics
  • Client-safe communication style emphasizing clear interpretation of data via phone calls

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Experience

Ad Campaign ManagerGannett | USA Today Network · Aug 2012 – Sep 2025
Art DirectorInsta-Print, Inc. · Jan 2002 – Aug 2012
Computer Services CoordinatorKinko's
Facsimile Operator IUSA Today

Skills

Adobe Creative SuiteCanvaInventory ManagementTroubleshootingA/B testingAd OperationsAd Operations WorkflowAdvertising Campaign ManagementAudio AdvertisingBusiness Unit Relationship ManagementCampaign DeliveryCampaign OptimizationCampaign Performance AnalysisCatalog ProductionClient Consultation

Languages

English

Certifications

Modern Printing - Production Arts CertificateModern Printing - Production Arts - Southwest Oakland Vocational Education Center

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Connect with Edward

Edward already has a relationship with Reval, so a warm intro from us gets a much better response than cold outreach.

Typically responds within 24 hours

Recommended

Already have an account?

Hire with Reval

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Our AI agents source, screen, and vet candidates for your open roles. Get qualified candidates within 48 hours.

$250one-time kickoff
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Post a Role90-day money-back guarantee
Edward PelegrinoSenior Ad Campaign Manager specializing in digital ad operations and multi-platform campaign optimization