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Thiago Velloso - Fractional Head of Marketing in San Francisco, CA

Thiago Velloso

Senior Demand Generation & Performance Marketing Leader in Enterprise SaaS

FreelanceHult International Business SchoolSan Francisco, CA12 Years ExperienceSenior LevelWorks On-Site

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About

B2B growth marketer with hands-on experience at Cresta and Odoo, focused on full-funnel demand generation, ABM, experimentation, and sales alignment. Stands out for owning programs end-to-end and delivering measurable outcomes, including a competitor-targeted ABM campaign that produced $10M in sourced pipeline and a turnaround of a low-trust content syndication program that doubled MQL-to-SAL conversion.

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Key Strengths

  • Owned B2B growth initiatives end-to-end from targeting and messaging through conversion
  • Built competitor-focused ABM program that generated $10M sourced pipeline against a $5M goal
  • Created persona- and industry-specific messaging tied to buyer pain points
  • Strong multi-channel execution across LinkedIn, 6sense, direct mail, and SDR outreach
  • Data-driven funnel optimization using MQL, SAL, SQL, cost per opportunity, and account engagement metrics
  • Adapted channel strategy under constraints by shifting small audiences to high-touch outbound
  • Runs structured growth experiments with clear hypotheses and success metrics
  • Improved LATAM campaign performance through Spanish localization and audience segmentation
  • Built repeatable systems including lead scoring and nurture flows to improve lead quality and handoff
  • Improved MQL to SAL conversion from 15% to 30% by redesigning a broken content syndication program

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Experience

Fractional Head of MarketingFreelance · Jan 2026 – Presentfreelance
Senior Performance Marketing ManagerDigital Reach · Oct 2024 – Dec 2025
Performance Marketing ManagerCresta · Jun 2022 – Sep 2024
Performance Marketing ManagerOdoo · Apr 2021 – Jun 2022
Advertising ManagerOdoo · Jan 2019 – Apr 2021
Marketing StrategistOdoo · Jan 2018 – Jan 2019
Marketing ManagerJC Hawaii · Feb 2013 – Aug 2016
Digital Marketing CoordinatorGrupo Lance · Sep 2014 – Sep 2015

Education

Hult International Business Schoolmaster, Business Administration (2017)
ESPMbachelor, Business Communications (Marketing) (2012)

Skills

HubSpotSalesforceGoogle AnalyticsGoogle AdsSEOLead GenerationE-commerceVendor managementDemand GenerationPerformance MarketingPipeline GrowthFull-Funnel ABMAccount-Based MarketingPaid MediaAI-Powered Workflows

Languages

English

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Connect with Thiago

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Typically responds within 24 hours

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Thiago VellosoSenior Demand Generation & Performance Marketing Leader in Enterprise SaaS