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Elad Masasa
Executive sales and operations leader specializing in SaaS and revenue growth
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About
Sales leader with hands-on experience building US/Canada B2B and public sector growth for AccuPOS, including SAM.gov-enabled selling into hospitals and U.S. embassies. Stands out for combining direct sales leadership with ecosystem partnerships and product-led market expansion, driving 68% sales growth and a 30% shorter sales cycle.
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Key Strengths
- Led US sales expansion for AccuPOS across the US and Canada
- Increased sales volume by 68%
- Reduced sales cycle by 30%
- Built strategic partnerships with QuickBooks Online and Sage Intacct ecosystems
- Created differentiated all-in-one POS and accounting integration positioning
- Opened public sector sales channels via SAM.gov certification
- Sold into public sector environments including hospitals and U.S. embassies
- Identified underserved Sage Intacct integration opportunity in North America
- Used market research to target $10M+ businesses likely to use ERP systems
- Managed complex multi-stakeholder public hospital deal across IT and finance
- Strong understanding of public sector buying politics and stakeholder alignment
- Hands-on leadership across sales, business development, and marketing
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