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Elizabeth Thorndike
Principal Performance Marketing & Growth Strategist specializing in paid search and video
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About
18-year Google veteran who managed and grew top customer investments, including Rocket Mortgage’s Google Search program—scaling spend from ~$60M/year to $170M/year. Led adoption of ROAS bidding and broad match through rigorous experimentation and forecasting, driving an additional $14.5M spend in 1H 2024 despite a challenging mortgage market.
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Key Strengths
- Owned and grew a high-spend Google Search account (Rocket Mortgage) from ~$60M/year to $170M/year over 9 years
- Drove incremental spend of $14.5M in 1H 2024 via ROAS bidding and broad match rollout
- Built and executed low-risk, high-volume testing plans using Google Campaign Experiments with statistical significance gating
- Persuaded a hesitant client to adopt new bidding/match strategies using benchmarks and conversion forecasting
- Diagnosed and resolved conversion reporting discrepancies by troubleshooting conversion code and coordinating technical support
- Maintained high-touch client management cadence (weekly calls; near-daily communication) and strong follow-through
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