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Elizabeth Thorndike
Principal Performance Marketing & Growth Strategist specializing in paid search and video
Boston, MAGlobal Solutions Lead | YouTube/Video (YT/V) Sales Enablement20 years experiencePrincipalTechnologyDigital AdvertisingMedia & Entertainment
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About
18-year Google veteran who managed and grew top customer investments, including Rocket Mortgage’s Google Search program—scaling spend from ~$60M/year to $170M/year. Led adoption of ROAS bidding and broad match through rigorous experimentation and forecasting, driving an additional $14.5M spend in 1H 2024 despite a challenging mortgage market.
Experience
Global Solutions Lead | YouTube/Video (YT/V) Sales EnablementGoogle
Principal Account Manager | Large Customer Sales (LCS), Financial ServicesGoogle
Sales Knowledge Manager | Global Go-To-Market TeamGoogle
Communications Lead | Cross Product Solutions TeamGoogle
Senior Account Manager | Financial ServicesGoogle
Strategist, Quality, Training & Development | Online SalesGoogle
Relationship Manager | Media & EntertainmentGoogle
AdWords Account Manager | Online SalesGoogle
Class AgentPhillips Academy
Casting to Cure CF Event Fundraiser & VolunteerCystic Fibrosis Foundation
Education
Brown Universitybachelor, Business Economics (2006)
Key Strengths
- Owned and grew a high-spend Google Search account (Rocket Mortgage) from ~$60M/year to $170M/year over 9 years
- Drove incremental spend of $14.5M in 1H 2024 via ROAS bidding and broad match rollout
- Built and executed low-risk, high-volume testing plans using Google Campaign Experiments with statistical significance gating
- Persuaded a hesitant client to adopt new bidding/match strategies using benchmarks and conversion forecasting
- Diagnosed and resolved conversion reporting discrepancies by troubleshooting conversion code and coordinating technical support
- Maintained high-touch client management cadence (weekly calls; near-daily communication) and strong follow-through
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