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Eugene Nelepko
Executive growth leader specializing in AI-powered SaaS, marketplaces, and e-commerce
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About
Growth leader with strong zero-to-one and systems-building experience across e-commerce and retail media. Most notably, they proposed and launched a new retail media division from scratch, presold demand before product build, and scaled it to $1.5M ARR with 85% margin, while also building data-driven lifecycle and acquisition systems that materially improved activation and CAC efficiency.
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Key Strengths
- Owned end-to-end launch of a retail media division
- Generated $1.5M ARR from pilot retail media initiative
- Achieved 70% renewal and 85% margin on new B2B line
- Strong zero-to-one GTM execution under ambiguity
- Customer-led messaging and ICP development through decision-maker interviews
- Multi-channel growth execution across warm intros, conferences, paid social, and partnerships
- Designed rapid experiment frameworks using hypotheses, attribution, control groups, and RISE prioritization
- Built low-cost micro-influencer acquisition channel driving 35% of first-time users
- Delivered sub-$2 CAC and 20x TVC/LTV ratio on influencer-led growth
- Architected CDP-based lifecycle system with Snowflake and Looker
- Improved activation from 20% to 42%
- Reduced CAC payback by 35%
- Validated demand with no-code MVP and presold $250K before product build
- Revenue-outcome ownership rather than task execution
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