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Faizan Faisal
Director-level Product & Growth Leader specializing in mobile games and user acquisition
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About
Mobile F2P product leader (11+ years) who has built and published multiple games—most notably Hexa Sort—into multi-million-dollar IPs with publishers like Lion Studios (AppLovin), Voodoo, and Tango. Known for rigorous, data-driven monetization and engagement optimization (months-long multi-variant testing, activation milestone discovery, ROAS-focused launch tuning) and for leading cross-functional teams across product, growth, and data.
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Key Strengths
- 11+ years mobile F2P product management across mid-core, hyper-casual, casual, and hybrid-casual
- Built and launched games from scratch into multi-million-dollar IPs (e.g., Hexa Sort)
- Deep experimentation rigor: 6 months of A/B/C/D testing to reach launch configs meeting ROAS targets
- Identified key activation milestone (level 12) and improved progression via targeted level-balancing tests
- Data-driven monetization optimization using D1–D3 ROAS and conversion metrics
- Led cross-functional teams (engineering, art, data, analytics, design, growth) to ship live products
- Live ops strategy grounded in audience/seasonality with iterative monthly event testing
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