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Gustavo Lander
Mid-level Marketing & Data Analyst specializing in BI, sales planning, and process automation
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About
Partnership and growth professional with experience closing 5+ sponsorship/partnership deals for a flagship conference (LPN Congress & Expo) through cold outreach and tailored packages, then measuring ROI via post-event lead/sales tracking. Also brings CPG and B2B marketing experience from Mondelez and agriNews, including data-driven in-store GTM diagnostics and iterative lead-gen funnel optimization (landing page + social + email).
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Key Strengths
- Closed 5+ partnerships for a flagship event (LPN Congress & Expo)
- Integrity-led partnership selling focused on true client fit and value
- Effective remote/international partnership negotiation and deal closing
- Structured post-event success measurement via lead/sales capture form
- Leveraged personal network to create a market research partnership at Mondelez, including participation in client meetings
- Data-driven go-to-market troubleshooting via in-store investigation identifying pricing/competition as root cause
- Designed and optimized a lead-capture funnel (gated guidebook) that reduced bounce rate and increased conversion rate
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