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Jen Thorson
Executive operations leader specializing in IoT, enterprise transformation, and insurance
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About
Former founder/COO of Modjoul who spent 9.5 years building and scaling the company, including multiple pre-seed and seed raises and growth to 12M with Amazon. Brings a rare mix of operator grit, startup finance discipline, accelerator mentorship through CDL Wisconsin, and hands-on GTM/product launch experience with an 'all costs' founder mentality.
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Key Strengths
- Co-founded Modjoul and helped scale it to 12M with Amazon
- 9.5 years as founder/COO
- Raised multiple pre-seed and seed rounds
- Strong command of startup finance and runway planning
- Experienced in tying financial scenarios to predictable sales pipeline
- Deep familiarity with accelerator and venture ecosystems through CDL mentorship
- Hands-on GTM and early product launch execution
- Comfortable launching products before perfection to accelerate customer feedback
- Pragmatic approach to pricing and new-market price discovery
- Board-level leadership across two boards
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