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Joseph Anthony Amador
Director of Sales specializing in beverage distribution and on-premise growth
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About
Senior multi-state sales leader with deep public-sector and partner-led go-to-market experience, overseeing a 14-person team across 9 southern states. Stands out for 8 straight years of plan attainment, 8,400+ new PODs in 2024, and a track record of using data, field coaching, and cross-functional influence to drive distribution growth, brand expansion, and complex sponsorship deals.
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Key Strengths
- Led 14-person sales organization across 9 southern states
- Delivered 8 consecutive years of plan attainment
- Achieved 105.3% to plan in 2024
- Generated 8,400+ new PODs in 2024
- Built high-velocity account strategy that reduced low-ROI distribution
- Led organization with top strength-of-goal performance across draft and package
- Data-driven market expansion using syndicated data and zip-code targeting
- Strong wholesaler/distributor partnership alignment
- Hands-on field coaching with bi-weekly reviews and ride-alongs
- Developed promotable talent; most team members promoted off the team
- Turned around underperforming manager through structured 6-week improvement plan
- Negotiated 3-year Houston Dynamo sponsorship with 3% escalators and 50% partner cost share
- Influenced senior marketing leadership to back a non-standard brand strategy
- Drove brand B to become top-selling brand in the arena and market growth leader for 3 years
- Proactive shortfall recovery through incentives and rapid resource deployment
Reference Highlights
- strong strategic leadership
- effective at tailoring corporate strategy to regional needs
- simplifies complex KPIs and priorities
- strong execution focus
- keeps teams focused on the most important metrics
- effective with external stakeholders
- customer/end-user oriented
- helped lead a highly profitable business unit
- drives revenue and gross profit conversations
- developed a profit-generating calculator
- strong big-picture thinking
- excels in complex multi-stakeholder sales environments
- strong cross-functional collaborator
- effective in business planning processes
- project leadership
- develops teams through involvement and guidance
- brings in diverse perspectives to improve outcomes
- go-to leader for field sales
- owned a large 9-state territory
- built spring and fall distributor targets
- consistently hit goals
- made teams' jobs easier
- created effective seasonal programs
- increased distribution
- increased volume
- grew market share 2-4% annually
- supported major sponsorship activations
- ensured product availability
- created watch party programs across Texas
- incredible people developer
- strong manager
- develops individuals and teams
- promotes positive culture
- supports work-life balance
- gives specific feedback
- provides clear and motivating coaching
Joseph's references speak for themselves. Let us connect you.
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