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Kristofer Soderlund
Executive Founder & Valuation Professional specializing in business valuation and startup finance
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About
Founder/CEO of a consumer products startup since 2020 who has raised angel funding and reinvested it into R&D, product development, production, and expert legal/industry support (has not taken a salary). Former financial and deals consultant who applies rigorous market, buyer-landscape, and exit-path analysis (including Blue Ocean Strategy) to choose and execute opportunities, with a strong commitment to entrepreneurship.
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Key Strengths
- Founded and led a consumer products startup as CEO since 2020
- Raised angel capital and allocated it across R&D, product development, production, and professional services
- Structured, research-driven opportunity selection using industry/subsector analysis and Blue Ocean Strategy concepts
- Strong exit-oriented strategic thinking (time-to-exit, buyer landscape, IPO vs sale-to-PE tradeoffs)
- Resource-conscious go-to-market planning leveraging psychographic targeting and low-cost channels (social media, guerrilla marketing)
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