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Leonard Payne

Senior Performance Marketing Leader specializing in paid media, lifecycle/CRM, and analytics

Detroit, MISr. Performance Marketing Strategist, eCRM – Whirlpool23 years experienceSeniorMarketing & AdvertisingAutomotiveManufacturing
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About

Performance marketer managing high-spend, multi-platform paid media for major brands (e.g., Navistar, Buick), with end-to-end ownership from strategy to reporting. Uses multivariate testing and trend-based budget reallocations to drive measurable lifts (27–60% KPI improvements) and significant outperformance (2.8x vs forecast), and has experience removing conversion friction by replacing lead forms with landing page + chat-based flows.

Experience

Sr. Performance Marketing Strategist, eCRM – WhirlpoolOneMagnify
Performance Marketing Manager, Paid Search and Social – Ford Pro & NavistarOneMagnify
Sr. Client Services Manager, Paid Search & Social - GMDentsu
Director of Strategy – Digital Transformation, Innovation & Digital Business NAStefanini Group
Managing PartnerEncoded Multimedia
Senior Relationship ManagerInternational Bancard
Assistant Program Manager, Google AdWords UMMInfinity (formerly Infinity Contact)
Sr. Team Lead - ADTS&P Data
Digital Solutions Specialist - contractSearch Optics

Education

Wayne State Universitybachelor, Chemistry

Key Strengths

  • Owned six-figure/month paid media account end-to-end (strategy through reporting)
  • Cross-platform optimization across Google/Bing, Meta, Pinterest, LinkedIn, TikTok, Snapchat, X
  • Multivariate creative/copy testing driving 27–60% KPI lift (platform-dependent)
  • Data-driven budget reallocation based on QoQ trends; achieved 2.8x outperformance vs expectations
  • Diagnosed funnel friction (lead form barrier) and improved performance by shifting to landing page + chat prompt
  • Direct, client-safe performance storytelling with clear tradeoffs and expectation-setting

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Leonard already has a relationship with Reval, so a warm intro from us gets a much better response than cold outreach.

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Contact

candidate@example.com(555) 123-4567LinkedIn Profile
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Languages

English

Skills

Performance marketingPaid mediaLifecycle marketingCRMeCRMProgrammatic advertisingDigital analyticsGrowth strategySEMPPCGoogle AdsSearch Ads 360 (SA360)Campaign Manager 360Google AnalyticsGA4