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Luke Akinsola
Senior Content & Digital Media Lead specializing in sports publishing operations
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About
NBA professional leading strategy for the league’s Future Starts Now platform, combining elite youth-basketball scouting and event coverage with content publishing to NBA App/NBA.com. Also brings global media partnerships sales experience (ad spots and sponsorship rights) and produces/publishes short- and long-form video (vertical and 16x9) across NBA social channels.
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Key Strengths
- Deep network across major youth basketball sneaker leagues and international NBA pathways (BWB, NBA Academy)
- Hands-on coverage of high school events and prospects, including under-the-radar talent
- End-to-end content execution: producing and publishing video across NBA digital and social platforms
- Proven sports media/partnership sales experience selling ad spots and sponsorship rights to major brands
- Strong familiarity with top recruiting tournaments/camps and what drives exposure (EYBL/Peach Jam, BWB, NBA Academy Showcase, NBPA Top 100, Adidas Eurocamp)
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