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LA
Luke Akinsola
Senior Content & Digital Media Lead specializing in sports publishing operations
New York, NYContent Lead8 years experienceSeniorMedia & EntertainmentSportsMarketing & Advertising
ScreenedIdentity Verified
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About
NBA professional leading strategy for the league’s Future Starts Now platform, combining elite youth-basketball scouting and event coverage with content publishing to NBA App/NBA.com. Also brings global media partnerships sales experience (ad spots and sponsorship rights) and produces/publishes short- and long-form video (vertical and 16x9) across NBA social channels.
Experience
Content LeadNational Basketball Association
Account ExecutiveFleishmanHillard
Content CoordinatorTiny Horse
Content CoordinatorTeam Whistle
ProducerFox Sports
ProducerNASCAR Productions
Education
University of North Carolina at Chapel Hillbachelor, Media & Journalism
Key Strengths
- Deep network across major youth basketball sneaker leagues and international NBA pathways (BWB, NBA Academy)
- Hands-on coverage of high school events and prospects, including under-the-radar talent
- End-to-end content execution: producing and publishing video across NBA digital and social platforms
- Proven sports media/partnership sales experience selling ad spots and sponsorship rights to major brands
- Strong familiarity with top recruiting tournaments/camps and what drives exposure (EYBL/Peach Jam, BWB, NBA Academy Showcase, NBPA Top 100, Adidas Eurocamp)
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