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LAISE MEDEIROS
Senior Content Strategist specializing in growth marketing and Web3/DeFi storytelling
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About
Content/marketing professional with 15+ years in high-velocity, real-time campaigns (e.g., Rock in Rio; global brands like Coca-Cola) driving engagement and community growth. Positions this playbook for Web3 by tying narrative and distribution to a "social-to-wallet" funnel, iterating rapidly based on engagement and onchain drop-offs to drive actions like TVL and user acquisition.
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Key Strengths
- High-velocity, real-time marketing execution using social listening to drive engagement spikes
- Ability to translate technical DeFi/RWA milestones into urgency-driven narratives that prompt action
- Data-driven iteration linking social engagement to onchain conversion ("social to wallet" pipeline)
- Early narrative detection via regulatory/institutional signals plus community "vibe checks"
- Structured 90-day community-building plan (foundation → momentum → growth) with focus on power users
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