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Mike Zuba
Senior Paid Media Manager specializing in Google & Meta Ads
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About
Performance marketer managing high-spend ecommerce paid media, including a $120K/month Google Ads account split across Search and YouTube. Scaled spend from $50K to $120K in ~1 year while holding profitability for 6+ months, with a strong emphasis on rigorous creative testing, cross-platform conversion tracking (GA4/Shopify/Meta), and saturation-based budget shifts across Meta and TikTok.
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Key Strengths
- Owned and scaled a $120K/month Google Ads account (Search/YouTube mix)
- Grew monthly spend from $50K to $120K over ~1 year while maintaining profitability for 6+ months
- Structured creative testing using small-audience pilots to identify winners before scaling
- Strong tracking/measurement rigor across GA4, Shopify, and Meta to ensure conversion accuracy
- Data-driven budget reallocation across platforms using CPM, frequency, conversion-rate saturation signals
- Disciplined experimentation approach (single-variable tests, minimum spend thresholds, holdout baselines)
- Identifies and mitigates false positives (retargeting overlap, low-volume ROAS spikes) using longer windows and incrementality checks
- Diagnoses performance stalls via creative fatigue signals and restores growth through messaging refresh and prospecting rebalance
- Able to communicate complex performance tradeoffs in simple, client-safe language
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“Paid media performance marketer with agency experience owning a high-spend account for ArcPoint Labs, running multi-channel Google Ads (search/display) and Meta campaigns to drive medical testing appointments and sales. Reported lifting ROAS from ~2x to ~6–7x within ~18 months while supporting expansion from 30 to 60 U.S. locations, using disciplined attribution, constant A/B testing, and structured campaign health audits.”
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