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Nomin Amar

Senior Data Analyst specializing in marketing operations and performance analytics

MetaUC BerkeleySanta Monica, CA7 Years ExperienceSenior LevelWorks Remote

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About

Performance marketing analyst at Meta supporting Amazon who identified Amazon app users as a high-value segment (2x ROAS), built and validated a retargeting audience via rigorous A/B testing, and helped drive a global rollout across thousands of campaigns resulting in ~$80M annual revenue. Strong in experiment design, SQL-driven insight generation, and translating performance learnings into cross-platform creative and catalog strategy.

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Key Strengths

  • Drove $80M annual revenue impact by scaling an audience targeting strategy across thousands of global campaigns
  • End-to-end growth experiment ownership (hypothesis → SQL analysis → audience build → A/B test → rollout)
  • Strong experimentation rigor (large-market tests, clean treatment/control setup, randomization to avoid contamination)
  • Translates performance signals into scalable creative direction across Meta, TikTok, and YouTube
  • Data-backed client influence (pitched and secured adoption with Amazon leadership and engineering teams)
  • Platform/audience-aware creative tailoring (e.g., Facebook 35+ vs TikTok Gen Z trends)

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Experience

Data Analyst Lead, Business, Marketing OperationsMeta Platforms · Nov 2024 – Nov 2025
Client Solutions Manager, Performance MarketingMeta Platforms · Jun 2022 – Nov 2024
Lead Business AnalystNimble Rx · Jan 2018 – Jun 2019

Education

UC Berkeleybachelor, Applied Mathematics, Statistics

Languages

English

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Nomin already has a relationship with Reval, so a warm intro from us gets a much better response than cold outreach.

Typically responds within 24 hours

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Nomin AmarSenior Data Analyst specializing in marketing operations and performance analytics