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Nomin Amar
Senior Data Analyst specializing in marketing operations and performance analytics
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About
Performance marketing analyst at Meta supporting Amazon who identified Amazon app users as a high-value segment (2x ROAS), built and validated a retargeting audience via rigorous A/B testing, and helped drive a global rollout across thousands of campaigns resulting in ~$80M annual revenue. Strong in experiment design, SQL-driven insight generation, and translating performance learnings into cross-platform creative and catalog strategy.
Experience
Education
Key Strengths
- Drove $80M annual revenue impact by scaling an audience targeting strategy across thousands of global campaigns
- End-to-end growth experiment ownership (hypothesis → SQL analysis → audience build → A/B test → rollout)
- Strong experimentation rigor (large-market tests, clean treatment/control setup, randomization to avoid contamination)
- Translates performance signals into scalable creative direction across Meta, TikTok, and YouTube
- Data-backed client influence (pitched and secured adoption with Amazon leadership and engineering teams)
- Platform/audience-aware creative tailoring (e.g., Facebook 35+ vs TikTok Gen Z trends)
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