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Olivia McCandless
Junior Marketing & Social Media Coordinator specializing in content, analytics, and brand strategy
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“Paid media specialist experienced running lead-generation campaigns for a school using Meta (Facebook/Instagram), combining audience research with cinematic creative production and rapid performance optimization (e.g., reallocating budget from static graphics to higher-performing video). Emphasizes CPC/ROI-driven decision-making, landing-page and keyword alignment for Google Search, and client-safe reporting focused on leads and financial outcomes rather than vanity metrics.”
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