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FADOJU IYANUOLUWA - Digital Marketing Manager / Creative Director in Abuja, Nigeria

FADOJU IYANUOLUWA

Mid-level Digital Marketer specializing in paid social, Google Ads, and lead generation

Blue DinerObafemi Awolowo UniversityAbuja, Nigeria5 Years ExperienceMid Level

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About

Paid media specialist experienced running lead-generation campaigns for a school using Meta (Facebook/Instagram), combining audience research with cinematic creative production and rapid performance optimization (e.g., reallocating budget from static graphics to higher-performing video). Emphasizes CPC/ROI-driven decision-making, landing-page and keyword alignment for Google Search, and client-safe reporting focused on leads and financial outcomes rather than vanity metrics.

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Key Strengths

  • Full-funnel paid media planning across Meta, Google, TikTok (platform-specific approach)
  • Data-driven creative testing and optimization (shifted spend from graphics to video based on 4-day performance)
  • Lead-gen execution tied to sales workflows (routing inquiries to official sales/admin line for fast follow-up)
  • Diagnoses performance declines via CPC analysis and targeting rebuilds (recreated ad set to reduce CPC)
  • ROI-focused client communication (avoids vanity metrics; presents spend vs. leads/revenue outcomes)

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Experience

Digital Marketing Manager / Creative DirectorBlue Diner · Jan 2023 – Present
Digital Marketing Specialist/Content creatorThe Aretean School · Jan 2023 – Jan 2023
Social Media Marketing CoordinatorArete’s Place · Jan 2023 – Jan 2023
Social Media Manager/ Digital Marketing CoordinatorThebrooksAfrica · Jan 2021 – Jan 2021
Social Media Manager/Content creatorPureweb Technologies LTD · Jan 2021 – Jan 2021
Social Media Manager/Content creatorIT Hunters LTD · Jan 2020 – Jan 2020
Social Media ManagerFruitful Welfare Initiative for Women and Children · Jan 2017 – Jan 2017

Education

Obafemi Awolowo Universitybachelor, Microbiology

Languages

English

Certifications

Professional Diploma in Digital Marketing (Digital Marketing Skill Institute)Cinematography - Capacity Develop Initiative

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Connect with FADOJU

FADOJU already has a relationship with Reval, so a warm intro from us gets a much better response than cold outreach.

Typically responds within 24 hours

Recommended

Already have an account?

Hire with Reval

Find your next great hire

Our AI agents source, screen, and vet candidates for your open roles. Get qualified candidates within 48 hours.

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FADOJU IYANUOLUWAMid-level Digital Marketer specializing in paid social, Google Ads, and lead generation