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FADOJU IYANUOLUWA

Mid-level Digital Marketer specializing in paid social, Google Ads, and lead generation

Abuja, NigeriaDigital Marketing Manager / Creative Director5 years experienceMid-LevelMarketing & AdvertisingHospitalityFood & Beverage
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About

Paid media specialist experienced running lead-generation campaigns for a school using Meta (Facebook/Instagram), combining audience research with cinematic creative production and rapid performance optimization (e.g., reallocating budget from static graphics to higher-performing video). Emphasizes CPC/ROI-driven decision-making, landing-page and keyword alignment for Google Search, and client-safe reporting focused on leads and financial outcomes rather than vanity metrics.

Experience

Digital Marketing Manager / Creative DirectorBlue Diner
Digital Marketing Specialist/Content creatorThe Aretean School
Social Media Marketing CoordinatorArete’s Place
Social Media Manager/ Digital Marketing CoordinatorThebrooksAfrica
Social Media Manager/Content creatorPureweb Technologies LTD
Social Media Manager/Content creatorIT Hunters LTD
Social Media ManagerFruitful Welfare Initiative for Women and Children

Education

Obafemi Awolowo Universitybachelor, Microbiology

Key Strengths

  • Full-funnel paid media planning across Meta, Google, TikTok (platform-specific approach)
  • Data-driven creative testing and optimization (shifted spend from graphics to video based on 4-day performance)
  • Lead-gen execution tied to sales workflows (routing inquiries to official sales/admin line for fast follow-up)
  • Diagnoses performance declines via CPC analysis and targeting rebuilds (recreated ad set to reduce CPC)
  • ROI-focused client communication (avoids vanity metrics; presents spend vs. leads/revenue outcomes)

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FADOJU already has a relationship with Reval, so a warm intro from us gets a much better response than cold outreach.

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Contact

candidate@example.com(555) 123-4567LinkedIn Profile
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Languages

English

Skills

Digital MarketingDigital Marketing StrategyCampaign PlanningDigital Marketing Campaign Strategy DevelopmentLead GenerationGoogle AdsGoogle Ads ManagementPPC Campaign ManagementPPCKeyword ResearchSEOSEMSEO OptimizationSearch Engine OptimizationSearch Engine Marketing