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PA
Penny Asawadilockchai
Mid-Level Product Designer specializing in human-centered UX/UI
Oakland, CAProduct Designer4 years experienceMid-LevelArchitectureAutomotiveContent Creation
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About
Product/UX designer with end-to-end experience building a borrower-facing intake platform that coordinates AI automation and human review across borrowers, loan officers, and processors. Emphasizes explicit system states, clear handoffs, and exception-based visibility to increase trust in high-stakes underwriting/document workflows, using Figma prototyping and close engineering collaboration to ship feasible, scalable interactions.
Experience
Product DesignerCher
Product DesignerDivertissementAI
Event LeadThe Design Collective at AAU
Product Designer (Freelance)Pennyasa Design
Product Designer (Corporate-Sponsored Project)Jeep
Interior & Digital DesignerKendall Wilkinson Design
Education
University of San Franciscobachelor, Architecture (2021)
Academy of Art Universitymaster, Interaction and UI/UX Design (2025)
Key Strengths
- Designs trustworthy UX for high-stakes, multi-role workflows
- Strong systems thinking: maps users, data flows, decision points, and handoffs
- Simplifies complex technical processes into clear progress/state-based user experiences
- Balances automation with human oversight via explicit states and exception-based visibility
- Prototype-driven validation (engineer feasibility reviews, user walkthroughs, edge-case stress tests)
- Designs effectively within component systems (states/variants/constraints) and collaborates tightly with engineering
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