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Penny Asawadilockchai - Product Designer in Oakland, CA

Penny Asawadilockchai

Mid-Level Product Designer specializing in human-centered UX/UI

CherUniversity of San FranciscoOakland, CA4 Years ExperienceMid LevelWorks On-Site

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About

Product/UX designer with end-to-end experience building a borrower-facing intake platform that coordinates AI automation and human review across borrowers, loan officers, and processors. Emphasizes explicit system states, clear handoffs, and exception-based visibility to increase trust in high-stakes underwriting/document workflows, using Figma prototyping and close engineering collaboration to ship feasible, scalable interactions.

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Key Strengths

  • Designs trustworthy UX for high-stakes, multi-role workflows
  • Strong systems thinking: maps users, data flows, decision points, and handoffs
  • Simplifies complex technical processes into clear progress/state-based user experiences
  • Balances automation with human oversight via explicit states and exception-based visibility
  • Prototype-driven validation (engineer feasibility reviews, user walkthroughs, edge-case stress tests)
  • Designs effectively within component systems (states/variants/constraints) and collaborates tightly with engineering

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Experience

Product DesignerCher · Nov 2025 – Present
Product DesignerDivertissementAI · May 2025 – Sep 2025
Event LeadThe Design Collective at AAU · Jan 2025 – Jun 2025part-time
Product Designer (Freelance)Pennyasa Design · Jul 2023 – Presentfreelance
Product Designer (Corporate-Sponsored Project)Jeep · Sep 2024 – Dec 2024contract
Interior & Digital DesignerKendall Wilkinson Design · Sep 2021 – Feb 2023

Education

University of San Franciscobachelor, Architecture (2021)
Academy of Art Universitymaster, Interaction and UI/UX Design (2025)

Awards

  • Dean’s Honor Roll (GPA: 3.58) - Academy of Art University

Skills

Cross-Functional CollaborationDesign SystemsFigmaHTMLJavaScriptPrototypingUI/UX DesignWeb DevelopmentCSSAI-Assisted DesignAfter EffectsAutoCADCompetitive AnalysisDesign QAEmpathy Mapping

Languages

EnglishThai

Memberships

  • Society of Architecture Students at USF
  • Tri Delta Epsilon Rho Chapter at USF

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Penny AsawadilockchaiMid-Level Product Designer specializing in human-centered UX/UI