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Prithvi Raaj
Mid-level Product Manager specializing in retail e-commerce and subscription growth
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About
Growth creative/performance marketer currently at Walmart who led Walmart+ checkout announcement/enhancement campaigns end-to-end, combining user behavior analysis, customer feedback, and multi-variant A/B testing. Reported measurable funnel and revenue-adjacent lifts (faster checkout, nearly doubled first-time completion, +18% repeat visits, +$1.2 basket size) and uses Power BI plus platform analytics (Meta/TikTok/YouTube) to drive rapid, modular creative iteration with creators and editors.
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Key Strengths
- Owned end-to-end growth-creative optimization for Walmart+ checkout flow
- Designed and ran multi-variant A/B tests tied to clear KPIs (transaction time, first-time completion, repeat visits, basket size)
- Built real-time, cohort-segmented reporting using Power BI dashboards
- Measured impact: reduced avg transaction time by ~20 seconds
- Measured impact: nearly doubled first-time checkout completion rate
- Measured impact: +18% repeat visits and +$1.2 average basket size per session
- Translates platform analytics (Meta/TikTok/YouTube) into concrete creative iterations (hooks, pacing, CTA alignment)
- Directed creators/editors with data-driven guidance and rapid feedback loops to improve asset effectiveness
- Structured weekly prioritization across channels using impact/urgency/resource frameworks and Jira/Asana
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