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Rachelle Dejean
Executive Marketing Leader specializing in wellness and fitness multi-unit brand growth
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About
Growth and brand marketing leader with franchising experience who helped scale Xponential Fitness’ Rumble Boxing from 15 to 90 locations in 4 years, delivering a 30% lift in lead gen/conversions and hitting systemwide revenue targets. Built scalable omnichannel launch playbooks for new openings and created an influencer/creator engine that tripled creative output and cut CPL by 25%. Former CMO for a music-nostalgia-driven brand with strong perspective on creator authenticity and IP/credit in marketing.
Experience
Education
Key Strengths
- Scaled Rumble Boxing from 15 corporate-owned locations to 90 locations in 4 years
- Built marketing frameworks and systems from 0→1+ for a scaling brand
- Improved lead generation and conversions by 30% within the first year
- Reduced cost per lead by 25% by pairing creator/influencer assets with paid media
- Built an influencer/creator program that increased creative output 3x
- Designed and scaled an omnichannel pre-sale playbook for new studio openings across the US
- Strong KPI discipline across funnel (leads, CPL, CAC, ROI, revenue, follower growth) with milestone-based optimization
- Implemented brand consistency systems for franchised networks (training, playbooks, marketing platforms, support cadence)
- Experienced in music/creator ecosystem brand marketing with sensitivity to artist/IP attribution and authenticity
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