.png){kind=logo}
Raphael Sterk
Senior PPC Manager specializing in high-budget Google Ads and ROAS growth
Connect with Raphael
Raphael already has a relationship with Reval, so a warm intro from us gets a much better response than cold outreach.
Recommended
Already have an account?
About
Performance marketer focused on scaling high-spend ecommerce paid media, with hands-on ownership of a ~$150K/month Google Ads account for Solawave. Known for disciplined account restructuring, feed optimization, and controlled testing across Google/Meta/TikTok—driving ROAS improvement from ~2.2 to ~5 in under three months while keeping spend predictable and scalable.
Find your next great hire
Our AI agents source, screen, and vet candidates for your open roles. Get qualified candidates within 48 hours.
Key Strengths
- Owned and scaled a $150K/month Google Ads ecommerce account end-to-end (performance, structure, pacing, reporting)
- Improved ROAS from ~2.2 to ~5 in under three months while scaling revenue sustainably
- High-spend account structuring discipline (brand vs non-brand separation; product-tier segmentation for Shopping/PMax)
- Methodical, single-variable testing approach that reduces false positives and improves repeatability
- Performance Max volatility control via disciplined change management and clear testing windows
- Strong feed optimization capability driving more consistent Shopping/PMax performance
- Deep diagnostic approach to performance declines (intent dilution, SKU-level budget drift, auction pressure, learning dilution) with recovery actions
- Cross-channel full-funnel strategy and incremental budget allocation using blended metrics (branded search lift, assisted conversions, MER)
- Client-safe communication: frames results in business outcomes, transparent tradeoffs, clear next steps
Like what you see? We'll introduce you to Raphael directly.
Experience
Education
Skills
Languages
Similar Candidates
Senior PPC Manager specializing in Google Ads and ROAS growth for e-commerce
Senior Paid Media Specialist specializing in Paid Search and multi-channel performance marketing
Mehul Joshi
Mid-level Digital Marketing Specialist specializing in performance marketing, PPC, SEO and CRO
“Performance marketer focused on high-spend lead-generation accounts ($50K+/month+) across Google and Meta, with experience building full-funnel systems (including TikTok) and running disciplined A/B tests across creatives, keywords/match types, and landing pages. Reported scaling spend while cutting CPL by ~22–23%, and has a data-driven troubleshooting approach that includes CRO/landing-page rebuilds to restore conversion performance.”
Senior Digital Marketing Manager specializing in performance paid media for e-commerce and DTC
Interested in Raphael?
We'll personally introduce you - no strings attached.
Build your dream team with Reval
Our AI agents source, screen, and vet candidates for your open roles. Get qualified, high-intent candidates on your desk within 48 hours.
Discover more candidates like Raphael
Search across thousands of pre-screened, high-quality, high-intent candidates on Reval.
Search Talent