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Mehul Joshi
Mid-level Digital Marketing Specialist specializing in performance marketing, PPC, SEO and CRO
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About
Performance marketer focused on high-spend lead-generation accounts ($50K+/month+) across Google and Meta, with experience building full-funnel systems (including TikTok) and running disciplined A/B tests across creatives, keywords/match types, and landing pages. Reported scaling spend while cutting CPL by ~22–23%, and has a data-driven troubleshooting approach that includes CRO/landing-page rebuilds to restore conversion performance.
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Key Strengths
- Owned and scaled $50K+/month ad spend across Google and Meta for lead-gen accounts
- Reduced cost per lead ~22–23% while scaling spend
- Structured experimentation approach (one variable at a time; waits for sufficient conversion volume to avoid false positives)
- Full-funnel channel strategy across Google/Meta/TikTok (TOF creative testing, MOF retargeting, BOF high-intent search/remarketing)
- Strong diagnostic process when performance declines (funnel-stage KPI breakdown; identifies landing-page conversion issues and iterates)
- Client-safe communication of performance and tradeoffs (clear visuals, minimal jargon, ties results to revenue/growth)
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