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Richa Jindal
Senior Product Manager specializing in SaaS CRM, MarTech, and GenAI products
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About
Product/LiveOps leader who applies free-to-play mechanics to live consumer products; led monetization and engagement for Pavo (video-based Gen Z dating app on iOS/Android), addressing weak D7 retention and low free-to-paid conversion. Implemented progression, nudges, soft paywalls, experimentation, and real-time moderation, driving 3.2x DAU and ~60% lift in early engagement while improving conversion without harming retention.
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Key Strengths
- Owned end-to-end monetization and engagement loops for a live consumer app
- Scaled LiveOps experimentation using A/B tests and feature flags
- Improved Pavo app outcomes: 3.2x DAU and ~60% lift in early engagement
- Built progression mechanics, behavioral nudges, and soft paywalls to improve free-to-paid conversion
- Balanced monetization with user trust via safety and real-time moderation systems
- Platform-specific optimization across mobile (performance/latency) and web (discoverability/onboarding)
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