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SB
Smiti Bhatia
Mid-level Assistant Buyer specializing in lingerie retail and omni-channel merchandising
Dubai, UAEAssistant Buyer - Lingerie5 years experienceMid-LevelRetailE-commerceFashion & Apparel
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About
Buyer managing the Nightwear & Lingerie category with end-to-end ownership across range planning, vendor negotiation, phased launches, and in-season trading. Reported delivering $61M in sales at a 56% margin with 4% growth in 2024–2025, and demonstrates strong retail math/OTB discipline plus vendor-led speed-to-market tactics (e.g., pulling forward pipeline and using air freight when needed).
Experience
Assistant Buyer - LingerieMarks & Spencer, Al Futtaim
Assistant Buyer – Fashion & LingerieSplash, Landmark Group
Demand & Supply Planner - Retail & E-commerce, LingerieSplash, Landmark Group
Management TraineeSplash, Landmark Group
Education
National Institute of Fashion Technologymaster, Fashion Management (2021)
Delhi Universitybachelor, Commerce (2019)
Key Strengths
- Delivered $61M sales with 56% margin and 4% YoY growth (2024–2025)
- End-to-end ownership of category lifecycle (range build through in-season management)
- Data-driven buying decisions using historic sales, sell-through, and margin contribution
- Strong vendor negotiation leveraging volume for improved cost price and terms
- Proactive in-season risk management (preventing low cover via pipeline pull-forward/expedite)
- Strategic assortment expansion based on competitive opportunity studies (e.g., kaftans)
- Maintains vendor partnerships via regular performance reviews and customer feedback loops
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