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STEFANIE BARTRA
Senior Retail Buyer specializing in apparel and footwear merchandising
Fullerton, CAInternational Buyer17 years experienceSeniorRetailApparel & FashionFootwear
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About
Senior-level fashion buyer specializing in seasonal footwear, with demonstrated results driving +22% YoY growth (700K+ pairs; $16.8M revenue) through assortment, pricing, and inventory strategy across store and e-commerce. Experienced in vendor cost negotiations at SKU level, OTB/line planning, and executing cross-functional brand repositioning initiatives while coaching junior buyers into promotions.
Experience
International BuyerSkechers
Retail Buyer5.11 Tactical
Associate BuyerModCloth.com
Associate BuyerMax Mara
Assistant BuyerSt. John Apparel
Junior Account ManagerSt. John Apparel
Education
Cal Poly Pomonabachelor, Apparel Merchandising & Management
Key Strengths
- Owned end-to-end seasonal sandals category strategy (70% store / 30% e-commerce)
- Delivered 700,000+ pairs sold and $16.8M revenue (+22% YoY units and revenue) over a 6-month full-price period
- Assortment optimization using core best sellers early, core color balance, and low/mid price architecture to support AUR
- Disciplined inventory planning (buy-to-plan; add depth on key best sellers)
- Vendor cost negotiation using SKU-level cost controls (20 SKUs; only 5 allowed to cost more YoY) and volume leverage (+10% buy) to hit targets
- Improved SKU productivity by tightening fashion/seasonal buys and reducing WOS (12 weeks vs 16) to reduce markdown risk
- Data-driven size curve reallocation using stock-to-sales and on-hand by size (shifted units from size 5 to size 7)
- Led cross-functional brand repositioning/rebrand execution and managed rollout delays with contingency plans
- Developed talent through hands-on coaching; assistant buyer promoted to associate buyer
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