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Sofia Gonzalez
Junior marketing professional specializing in outreach and digital content
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About
Early-career growth/research candidate with hands-on experience using surveys, interviews, Instagram content testing, Excel, and Qualtrics to diagnose conversion friction in a campus dining environment. Stands out for applying structured growth thinking without direct revenue ownership—translating ambiguous problems into actionable recommendations around messaging, convenience, and operating hours.
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Key Strengths
- turning research insights into actionable growth recommendations
- identifying conversion friction through interviews and survey data
- hypothesis-driven experimentation across messaging, creative, and timing
- building simple feedback loops to improve content performance
- operating effectively in ambiguous, no-playbook environments
- prioritizing high-leverage questions and shipping quickly
- using intent and behavior signals as proxy conversion metrics
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