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Sophia Kieffer
Senior Marketing & E-commerce Professional specializing in brand, social, and influencer strategy
Los Angeles, CAFinancial Services Professional10 years experienceSeniorFinancial ServicesInsuranceMarketing & Advertising
ScreenedIdentity Verified
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About
Growth-creative marketer focused on direct-response performance across Meta, TikTok, and YouTube, with hands-on experience building and iterating UGC ad systems. Led a creative shift for a skincare brand from polished studio content to benefit-led UGC, resulting in ~15–20% lower CPA and improved ROAS, and established the winning structure as the new baseline for future iterations.
Experience
Financial Services ProfessionalNew York Life
Marketing and Brand CoordinatorUS Blanks
Photo Stylist and Web Design SpecialistProducts Go
E-Commerce and Influencer Outreach AssistantHaus Laboratories (Lady Gaga)
E-Commerce Coordinator and Photo Stylist AssistantLF Stores
Marketing and E-Commerce ManagerCore Distribution Inc.
Education
University of Miamibachelor, Communications (2018)
Key Strengths
- Drove 15–20% CPA reduction by shifting from polished studio ads to benefit-led UGC on Meta/TikTok
- Improved ROAS by attracting more qualified clicks through stronger hooks and clearer value props
- Data-driven creative iteration using thumb-stop rate and hold time/watch time to diagnose performance
- Platform-specific creative adaptation across Meta, TikTok, and YouTube (pacing, tone, storytelling)
- Builds rapid-iteration modular ad systems (mix-and-match hooks, demos, value props, CTAs)
- Effective creator/editor direction to improve authenticity, pacing, and clarity in final assets
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