.png){kind=logo}
SG
Swati Geete
Mid-level PPC Executive specializing in SEM and Google Ads performance marketing
Indore, MPPPC Executive4 years experienceMid-LevelDigital MarketingAdvertisingE-commerce
ScreenedIdentity Verified
Connect with Swati
Swati already has a relationship with Reval, so a warm intro from us gets a much better response than cold outreach.
Recommended
Already have an account?
About
Paid media performance marketer experienced managing $50K+/month budgets across Google Ads (Search + Performance Max) and Meta, with TikTok used for top-of-funnel. Uses a highly structured experimentation and scaling framework (keyword clustering, incremental bidding shifts, 7–10 day stability windows) and has delivered a 25–30% CPL reduction while scaling spend and maintaining lead quality.
Experience
PPC ExecutiveIndia Infotech
Google Ads executiveGoMaxoo Digital
Google Ads executiveEvendigit
Business Development ExecutiveIP Movers Pvt. Ltd.
Education
DAVVbachelor, Psychology (2021)
MP Boardhigh_school (2018)
Key Strengths
- Owned and scaled $50K+/month spend across Google Ads and Meta
- Reduced CPL ~25–30% while scaling spend and maintaining lead quality
- Methodical testing approach (isolated keyword clusters, match-type expansion, weekly search term/negative reviews)
- Disciplined bidding optimization (Maximize Conversions to tCPA; incremental tCPA changes)
- Clear scaling criteria (7–10 days stability; gradual 15–20% budget increases; monitors impression share)
- Full-funnel channel strategy leveraging platform strengths (Meta/TikTok TOF, Meta retargeting MOF, Google Search/PMax BOF)
- Strong diagnostic ability when performance declines (identified intent dilution, ad fatigue, landing page CVR drop; implemented fixes to restore growth)
- Client-safe performance communication focused on outcomes, tradeoffs, and next steps
Discover more candidates like Swati
Search across thousands of pre-screened, high-quality, high-intent candidates on Reval.
Search Talent