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Uday Pandya
Director-level Programmatic & Ad Operations leader specializing in enterprise performance marketing
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About
Programmatic media specialist who owned a $50K+/month Trade Desk DSP account for Disney movie/TV launches, leveraging PMPs and rigorous testing across audiences, deals, and creative formats. Drove 5–10% week-over-week gains in video completion rate while maintaining strict brand-safety standards, and has experience leading a team of traders and translating complex performance tradeoffs into client-ready action plans.
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Key Strengths
- Owned $50K+/month programmatic spend for Disney movie/TV launches
- Improved video completion rate 5–10% week-over-week during short, high-volume campaigns
- Deep expertise in brand safety, viewability, and premium/PMP inventory strategy for brand-sensitive advertisers
- Structured experimentation framework controlling for variables to reduce false positives (time of day, publishers, bids, creatives)
- Diagnosed performance plateaus by uncovering fraud/brand-unsafe inventory driving inflated CTR; shifted to higher-quality inventory
- Led and managed a team of 3 traders supporting broader Disney business
- Clear client-safe communication: simplified visuals + optional deeper stats + action plans with timelines and decision thresholds
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